Added an objection-killing FAQ, +16% trials
This week I tested putting the scary questions ON the page instead of hoping nobody asks.
Setup. Pricing page. Control = no FAQ. Variant = 5 FAQs that name the real objections: 'Can I cancel anytime?' 'Is my data safe?' 'What if it doesn't work?' 3,500 sessions.
Result. Trial starts +16%. The FAQ wasn't info, it was objection removal. Every answered fear is one less reason to bounce. 'Cancel anytime' alone probably did most of the lifting.
Day 4 ahead, stayed ahead.
Go list the top 5 reasons people DON'T buy, then answer them right on the page. Report back.
Split Test Street
@SplitTestStreet
Added an objection-killing FAQ, +16% trials
Этот пост опубликован в Telegram-канале Split Test Street. Подписаться можно по ссылке: @SplitTestStreet.