Defaulted the toggle to annual, +18% revenue per signup

Defaulted the toggle to annual, +18% revenue per signup

One default flip. That's the whole test.

Setup. Pricing toggle, monthly/annual. Control = lands on monthly. Variant = lands on annual (with the discount shown). 4,600 sessions.

Result. Share of annual plans went 22% to 38%. Revenue per signup +18%. Total signup count barely moved, people who wanted monthly just clicked the toggle. But the default nudged the undecided to commit yearly.

Defaults are gravity. Most people never touch the toggle.

Go set your pricing default to annual. Show the savings. Let monthly be one click away. Report back.