Hot take: long-form doesn't just convert better, it sells PRICIER stuff. Here's the data.
A tech channel compared their Shorts and long-form affiliate orders for a full quarter.
Shorts buyers: average order $34. Long-form buyers: average order $217.
Long-form earns the trust to recommend the expensive thing. You can't justify a $400 product in 40 seconds, so Shorts only ever move cheap impulse buys.
If your commissions live in high-ticket gear, Shorts are a trap. Disagree? Show me your Shorts AOV.
Hook & Link
@HookAndLink
Hot take: long-form doesn't just convert better, it sells PRICIER stuff. Here's the data.
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