Niching down and watching RPM climb

Niching down and watching RPM climb

Word is a general 'personal finance' channel was earning a $4 RPM, fine but flat. They narrowed hard into B2B SaaS finance, dropping the broad budgeting content.

The outcome a contact shared, views dropped about 30% as the broad audience left. But RPM jumped to $14, because advertisers bidding on that audience pay far more. Net revenue rose roughly 70% on fewer views.

The trade, smaller audience, far higher value per viewer, and sponsor inbound went up sharply.

For a channel like yours, broad reach is a vanity metric if your niche has no advertiser demand. Audience value beats audience size. confidence: medium-high.