Adding one genuine flaw to every review made a channel's affiliate sales go UP.
A gadget reviewer started ending each video with "here's what I'd skip this for." Sounds like sabotage. It wasn't.
Click-to-sale climbed from 3.5% to 5.8% over two months. Return/refund rate on tracked sales dropped too.
A review with zero criticism reads like an ad. One honest flaw makes the praise credible, so people actually buy.
Still writing glowing 10/10 reviews? Nobody believes you. Prove me wrong.
Hook & Link
@HookAndLink
Adding one genuine flaw to every review made a channel's affiliate sales go UP.
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