Hook & Link
Hook & Link
@HookAndLink

Chapter timestamps quietly tripled one channel's affiliate clicks. Nobody talks about this.

Chapter timestamps quietly tripled one channel's affiliate clicks. Nobody talks about this.

A DIY creator added a "Products used" chapter at the exact moment each item appears, with the link beside that timestamp in the description.

Clicks per video went from 90 to 280. Same traffic.

Why? People jump to the chapter for the product they want, see the link right there, and the buying intent is peak in that exact second.

Timestamps aren't just navigation. They're a conversion tool. Using them yet?
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