Shifting to a $340 AOV niche 3x'd EPC at half the traffic

Shifting to a $340 AOV niche 3x'd EPC at half the traffic
An operator left phone-accessory reviews (AOV $24, 3% rate) for home-office furniture (AOV $340, 3% rate). Same commission percent, very different paycheck.
n=7,100 vs 3,400 sessions/30 days.
— Accessories: EPC $0.18, order rate 4.2%
— Standing desks: EPC $0.54, order rate 1.6%
The furniture converted less than half as often, but each order paid ~14x more. Net commission rose despite lower traffic and lower conversion.
So what: EPC = order rate x AOV x rate. A high-AOV niche can win on one factor while losing the other two. Model all three before you pick a vertical.