Case study: adding a 1-question quiz lifted conversions by 60%

Case study: adding a 1-question quiz lifted conversions by 60%

New to pre-landers? Here is a beginner-friendly trick that paid off. A pre-lander is a small page that comes before your main offer page, to warm people up. (Pre-lander = pre-landing page.)

A beginner sent sweepstakes traffic straight to the offer. Out of 1,000 clicks, 80 became leads. An 8% conversion rate.

They added one simple pre-lander: a single question, 'Which prize would you prefer: phone, gift card, or cash?' with three buttons. Whatever the person clicked, it sent them to the same offer. The point was not the answer. It was that clicking a button gets people into a 'yes' habit and feeling involved.

Same 1,000 clicks, now passing through the 1-question pre-lander first:
— 128 became leads
— Conversion rate now 12.8%
— Up from 8% to 12.8%, a 60% relative lift

The money side, at $1.15 per lead: $92 became $147 from the very same 1,000 clicks.

One caution: keep the pre-lander honest and simple. A confusing or misleading one will hurt you. One clear question is enough.

The lesson: a tiny moment of involvement before the offer warms people up and lifts conversions.

Next step: build a one-question pre-lander for your offer and route every answer to the same page.