One keyword pivot took conversion from 1.9% to 6.4%

One keyword pivot took conversion from 1.9% to 6.4%
A tech site ranked for "best laptop" (broad, mid-funnel). They built a parallel page for "best laptop for video editing under $1,200" — same product set, tighter intent.
n=4,800 sessions each, 60-day window.
— "best laptop": order rate 1.9%, EPC $0.22
— "...under $1,200 for video editing": order rate 6.4%, EPC $0.71
Fewer visitors, far higher purchase readiness. The constraint (budget + use case) did the qualifying that the broad page never could.
So what: a visitor who already named their budget and use case is pre-sold. Specificity in the query is the highest-converting signal you can target.