<b>Follower velocity halves at the 25k mark for 73% of accounts in our sample</b>

<b>Follower velocity halves at the 25k mark for 73% of accounts in our sample</b>
Growth is not linear. There is a measurable wall where net-new slows independent of posting cadence.

— 1k-10k: median +4.1% weekly
— 10k-25k: +2.3%
— 25k-50k: +1.0% (the plateau)
— 50k-100k: +0.6%

Delta between cohort 2 and 3 is the steepest drop in the dataset. The cause is saturation of the warm audience (mutuals-of-mutuals); past 25k, growth depends almost entirely on cold Reels distribution.

<i>n=610 accounts, 90-day window.</i>