<b>Engagement rate by niche spans a 6x gap at the same follower count</b>

<b>Engagement rate by niche spans a 6x gap at the same follower count</b>
Comparing ER without controlling for niche is meaningless. Same 10k-50k cohort:

— Personal finance: █████ 5.8%
— Fitness/coaching: ████ 4.1%
— Travel: ███ 3.0%
— Fashion/apparel: ██ 2.2%
— E-commerce product: █ 0.9%

The driver is comment intent: finance and coaching provoke questions, apparel provokes silent saves. If your niche sits low, benchmark against your niche median, not the platform-wide 1-3% figure that gets quoted everywhere.

<i>n=1,420 accounts, ER = (likes+comments+saves)/reach, 30-day window.</i>