<b>Reach rate decays 41% between hour 1 and hour 24 post-publish</b>

<b>Reach rate decays 41% between hour 1 and hour 24 post-publish</b>
The first hour carries most of the signal. After that, the algorithm stops pushing.

— 0-60 min: ████████ 100% (baseline distribution)
— 1-6 hr: █████ 67% of remaining reach delivered
— 6-24 hr: ██ 26%
— 24-72 hr: ▏ 7% (almost entirely Explore/saves)

The practical read: if a post underperforms in the first 60 minutes, it rarely recovers. Saves and shares in that window are the strongest predictors of the long tail.

<i>n=1,840 posts across 92 accounts, 30-day window.</i>