<b>Your dupes keep dying. Here's why.</b>

<b>Your dupes keep dying. Here's why.</b>

Most buyers dupe winners back into the SAME ABO (ad set budget optimization — you set spend per ad set). New ID, fresh learning, fresh competition with your own old ad set. Cannibalism.

Flip it:

— Dupe the winning ad set INTO a clean CBO (campaign budget optimization — Meta splits the budget for you) with 3-4 copies
— Set the CBO at 2x your current daily spend, not 10x
— Kill the original ABO 48h later once the CBO proves out

You stop bidding against yourself. The auction reads it as one strong signal, not two weak ones.

Try it on ONE winner this week. Not your whole account.