Scale or Stall
Scale or Stall
@ScaleOrStall

<b>Stuck in 'Learning Limited' forever? You're editing it back in every time.</b>

<b>Stuck in 'Learning Limited' forever? You're editing it back in every time.</b>

Learning Limited means the ad set can't hit 50 conversions in 7 days. Every significant edit restarts the 7-day clock from zero.

Break the loop:
— Stop touching it. No budget, no creative, no audience tweaks for a full 7 days
— If it still can't hit 50, consolidate: merge it into a sibling so events pool
— Broaden the audience or move the event up the funnel (purchase to add-to-cart)
— Only THEN judge cost

Risk: pooling events into the wrong ad set can dilute a clean winner.

Pick ONE Learning Limited set and go hands-off 7 days. Hardest part is doing nothing.


Для любителей cpm benchmarks — @pixelprofit_fb
Этот пост опубликован в Telegram-канале Scale or Stall. Подписаться можно по ссылке: @ScaleOrStall.
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