<b>Cost cap killing your delivery? You set it too tight.</b>

<b>Cost cap killing your delivery? You set it too tight.</b>

Fresh cost cap campaigns (you tell Meta the max avg cost per result) often get zero spend on day one. Buyers panic and raise it 3x — now you're overpaying.

Seed it loose, then choke it down:

— Launch the cap ~20-30% ABOVE your true target CPA
— Let it spend and exit learning (~50 conv)
— Drop the cap in 5-10% steps every 2-3 days toward your real target

Meta's model needs room to find conversions before you squeeze. Squeeze first = no data, no delivery.

Do this on ONE cost-cap campaign. Watch it actually spend.