<b>Your weekend isn't your weekday. Pace accordingly.</b>
Ran flat budgets 7 days → weekends bled, CPA up 30%, conversions down. Different buyers, different intent, cheaper-but-worse traffic. Now I cut weekend budgets 30-40% on offers that lean B2B or high-intent, and push consumer impulse offers UP on Sat. Same campaign, opposite move depending on the vertical. Split your week and stop treating Sunday like Tuesday.
Buyer's Trenches
@BuyersTrenches
<b>Your weekend isn't your weekday. Pace accordingly.</b>
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