<b>Set your kill rule before you launch, not after</b>
2am, new offer, no kill rule = I babysat losers for 6 hours. Never again. My rule now: kill any creative once spend hits <code>3x payout</code> with zero conversions. $40 CPA → I cut at $120 in, no debate. Pre-write it in a sticky note next to the dashboard. The math saves you from your own hope. What's your number?
Buyer's Trenches
@BuyersTrenches
<b>Set your kill rule before you launch, not after</b>
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