<b>Don't double the budget. Bump it 20%.</b>

<b>Don't double the budget. Bump it 20%.</b>
Winner at 4 ROAS, I got greedy → doubled budget overnight → algo reset, tanked to 1.8. Lesson burned in. Now I scale in 20% steps, once a day, max. Slow enough the algo keeps its learnings → fast enough to compound. Boring beats the rollercoaster. Try the 20% bump tomorrow and watch it hold instead of crater.