Hot take: Shorts are a follower machine and a sales graveyard.

Hot take: Shorts are a follower machine and a sales graveyard.

A gear channel pushed 40 Shorts driving to one affiliate landing page. 2.1M views. 38 link clicks. Conversion: rounding error.

Same product in three 12-minute reviews: 90K views, 1,900 clicks, 71 sales.

Shorts viewers are in scroll-trance. There's no description tap, no intent, no patience for a buying decision in 30 seconds.

Use Shorts to grow the list. Sell on long-form. Disagree? Tell me your Shorts conversion rate.