Case: replying to comments in the first hour raised reach 18%
A fashion account (140k) tested rapid replies on 30 posts vs no replies on 30. Same posting times.
— No active replies: median reach 21,500
— First-hour replies (>15 within 60 min): 25,400 (+18%)
— Comment count on replied posts ran 2.3x higher by day 2
Replies generated fresh comment activity that extended the engagement window.
So what: the account's own replies are free engagement signal — concentrate them in the first hour when distribution is still being decided. (n=60 posts, 45-day window)
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Case: replying to comments in the first hour raised reach 18%
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