Cooked account, CPA tripled overnight? Here's how I revived it

Cooked account, CPA tripled overnight? Here's how I revived it

'Cooked account' (ad account where performance suddenly tanks for no clear reason) — CPA went $30 to $90 in two days, no policy strike, no edits.

What actually pulled it back:
— Paused EVERYTHING for 48 hours, let the account sit cold
— Relaunched ONE proven campaign at low budget ($200), nothing else
— Slow-ramped 20%/48h once it stabilized, kept it lonely for a week

By day 9 the single campaign was back to $35 CPA and I rebuilt around it.

Risk: sometimes 'cooked' means the account's genuinely degraded and no reset helps — you migrate to a fresh BM. But try the cold-rest first before you burn a new asset. Don't relaunch all your campaigns at once.