CONFIRMED: A team cut enrichment spend 70% by enriching later, not sooner.

CONFIRMED: A team cut enrichment spend 70% by enriching later, not sooner.
An ops manager told us they were auto-enriching every inbound contact with a paid data provider on signup — including bots, students, and tire-kickers. The bill was ugly.
They moved the enrichment trigger to fire only when a lead hit a behavioral threshold (booked a call or crossed a score). Enriched-record volume dropped ~70%, the data bill followed, and sales data quality actually improved because they only enriched real humans.
The principle: enrich on intent, not on arrival.
Watch this.