SCOOP: A newsletter deleted 40% of its list and made more money.
We're hearing from a creator-economy operator who watched open rates crater after a Gmail bulk-sender crackdown. Instead of sending harder, they sunset-flowed anyone with zero opens in 90 days, then suppressed them — cutting the list from 210k to ~126k.
Inside three sends, inbox placement recovered, opens jumped from 12% to 29%, and click revenue per send rose because Gmail stopped throttling them.
The quiet rule of 2024 deliverability: a smaller list that lands beats a big one that bounces.
Watch this.
The Automation Desk
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SCOOP: A newsletter deleted 40% of its list and made more money.
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