HEARD: Routing demo requests in under 60 seconds doubled the show rate.

HEARD: Routing demo requests in under 60 seconds doubled the show rate.
A B2B marketing team described their old flow: form fill → nightly sync → SDR sees it next morning. By then prospects had gone cold or booked a competitor.
They wired instant routing — form submit triggers Slack alert plus auto-assignment and a 'book now' link — targeting first-touch inside 60 seconds.
Meeting-booked rate on inbound demos roughly doubled, from ~14% to ~29%, with no change to ad spend.
The Drift-era stat that still holds: speed-to-lead is the cheapest conversion lever there is.
Watch this.