A site that LOST 40% of head-term traffic to AI Overviews grew revenue anyway.
Head queries got eaten by zero-click answers. So they pivoted budget to 200 ultra-specific long-tail pages AI couldn't fully satisfy in one box. Sessions on those pages converted at 4.8% vs 1.1% on the old head pages. Total revenue from organic rose, despite fewer visits.
AI Overviews steal the tire-kickers. They leave you the buyers.
Mourning your informational traffic? It was never going to convert anyway. Tell me I'm wrong.
Overview Hot Take
@OverviewHotTake
A site that LOST 40% of head-term traffic to AI Overviews grew revenue anyway.
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