Q: What's the cheapest revenue you've ever unlocked from a program?

Q: What's the cheapest revenue you've ever unlocked from a program?

Waking up dormant partners. We had 340 approved affiliates who had driven at least one sale historically but nothing in 90+ days.

What we ran:
— A personal email (from my name, with their past earnings shown) plus a limited 2-week 1.5x commission boost
— A single follow-up to non-openers
— No new creative, no new product, just the nudge

Result: 38 partners reactivated and drove sales in the window, generating about $19k in revenue. The only cost was the temporary commission bump, roughly $4k extra. Eleven of those partners kept producing after the boost ended.

The reason it works: these people already know your product and once trusted it enough to promote. Re-acquiring them is far cheaper than recruiting strangers.

The caveat: do this too often and the boost becomes the expected baseline. We cap reactivation pushes to twice a year so the urgency stays real.

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