Q: Where did your best new affiliates actually come from?
Not a network, not outreach. Existing happy customers. For a B2B tool, I'll give you the exact numbers.
We emailed customers who had been active 6+ months and had an NPS score of 9 or 10, inviting them into the program with a personal note from me, not a template blast.
What happened:
— Sent 220 invites, got 58 signups (26% activation, versus 3% from cold outreach)
— Of those 58, eleven became consistent monthly earners within 90 days
— They converted at 2.3x our average partner because they actually use the product
The reason it worked: a customer-affiliate already knows the objections and answers them honestly. Cold affiliates pitch; customers explain.
The caveat: this pool is finite. We exhausted strong candidates after two batches, so it's a great launch fuel and a poor long-term engine. Pair it with a steady recruiting channel.
Got a question? Send it in.
Program Desk
@ProgramDesk
Q: Where did your best new affiliates actually come from?
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