Moving the second-deposit offer from day 7 to day 2 lifted second-deposit rate from 29% to 41%

Moving the second-deposit offer from day 7 to day 2 lifted second-deposit rate from 29% to 41%

Operator test on 12,500 first-time depositors, sportsbook, 30-day tracking.

Second-deposit rate is the single biggest LTV lever most buyers ignore — the jump from one to two deposits roughly doubles 90-day NGR/player.

Control: reload offer fired day 7. 29% made a second deposit.
Variant: same offer, fired day 2. 41% made a second deposit.

Why timing beats size: the day-2 window catches players while balance and intent are still warm. By day 7, 34% of the cohort had already zeroed out and gone cold.

Downstream: the day-2 cohort's 90-day NGR/player came in at $213 vs $171 — a 25% lift traced almost entirely to the earlier second deposit, not bigger tickets.

The cost was flat — same bonus liability, just scheduled earlier. Pure timing arbitrage.

Benchmark of the day: fire the second-deposit offer inside 48 hours; every day you wait past day 3 costs roughly 1.5–2 points of second-deposit rate.