A 3-touch reactivation sequence woke 11.4% of a dormant cohort at $0.31 cost per reactivation

A 3-touch reactivation sequence woke 11.4% of a dormant cohort at $0.31 cost per reactivation

Operator data shared on a dormant base of 18,400 players (no deposit in 60+ days), tracked over a 21-day window.

Reactivation rate — share of dormant players who deposit again after a campaign.

The sequence:
— Touch 1 (day 0): plain free-spin offer, no deposit needed. 4.1% reactivated.
— Touch 2 (day 4): 50% match capped at $40. +5.0%.
— Touch 3 (day 9): "your balance expires" loss-aversion message. +2.3%.

Total 11.4% = 2,098 players back. Send cost (SMS + push + bonus liability net of wagered-back) came to ~$650, so $0.31 per reactivation.

The reactivated players deposited a median $54 first ticket and 38% made a second deposit inside the window — a healthier second-deposit rate than the original acquisition cohort's 29%.

Key finding: touch 3's loss-aversion framing carried the worst headline rate but the best ROI, because it cost almost nothing (no bonus on two-thirds of sends).

Benchmark of the day: a well-sequenced 3-touch reactivation should clear 9–12% on a 60-day-dormant base; below 6% your offer ladder is too flat.