Q: Are glossary or definition pages worth building, or are they just thin filler?

Q: Are glossary or definition pages worth building, or are they just thin filler?

Short answer: worth it when they form an entity network that supports your money pages. A fintech site built 40 short term-definition pages ("what is APR," "what is a chargeback," etc.), each 250-400 words, each linking to relevant product pages.

Result in 3 months: the glossary pulled 7,400 new monthly clicks on its own, and the linked product pages gained an average of 3 positions, partly from the topical reinforcement.

In practice: definition pages help search engines map your entity coverage and give you clean internal-link anchors. Thin only happens when they're orphaned and link nowhere.

Got a glossary plan to sanity-check? Send it in.