28 July 2026
Case #033: The loss I caused myself This one is a confession. $3,400 spent, $1,900 back, a 44% loss — and not one dollar of it was the offer's fault. The campaign was a dating SOI offer on push traffi…
27 July 2026
Case #009: The turnaround hiding in one word A crypto education offer was bleeding. $2,100 spent over five days, $1,240 back, a 41% loss and falling. The client wanted a refund discussion. I asked for…
26 July 2026
Case #021: The scale that broke at $5k/day Everything worked at $1,200 a day. A nutra offer, native traffic, clean 68% ROI for three straight weeks. The temptation was obvious: pour gasoline on it. We…
25 July 2026
Case #014: The GEO nobody wanted A sweepstakes offer was burning out in the US. CPMs sat at $14, conversion rates fell every week, and the affiliate I was consulting for wanted to kill it. Before pull…
24 July 2026
Case #028: The $40 that saved $4,000 This one's short, because the whole point is that it was short. A finance offer landed in my inbox with a beautiful $60 CPA and an aggressive AM pushing me to "sca…
23 July 2026
Case #002: The spiral I started myself A lead-gen offer on search traffic, $3,800 budget, $24 per qualified lead. Early days looked fine — day 4 read $900 spent, $1,020 back. Then the cost per click b…
