The edits that secretly reset your learning phase:
— Budget change over ~20%
— Bid/target CPA change
— New creative into the set
— Audience edit
— Optimization event swap
Do any mid-flight and the algo wobbles 3-5 days, CPA spikes, you panic and 'fix' it → death spiral.
Batch ALL edits into one window, then don't touch it for 72 hours.
Discipline beats fiddling. Hands off the dashboard.
Buyer's Trenches
@BuyersTrenches
The edits that secretly reset your learning phase:
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