Why starting at $200 a day actually hurt

Why starting at $200 a day actually hurt

Here's a mistake many beginners make. An eager seller launched a brand-new campaign at $200 a day, hoping for fast sales.

— TikTok needs about 50 results in 7 days to finish 'learning' (the learning phase = when the system figures out who to show your ad to).
— At $200, it burned through cash before learning, costing $24 per sale.
— Next, they restarted at $40 a day on the same ad.

With a calmer budget, the system learned and sales settled at $11 each.

The takeaway: a small steady budget often beats a big rushed one.

Try this: start any new campaign at roughly 20x your target sale cost per day. No need to go big to win.