A missing pixel event that hid half the sales

A missing pixel event that hid half the sales

Let me share a fix that surprised everyone. A store thought their ads were failing, only 6 'purchases' showed in 5 days.

— First, they checked their pixel (the pixel = a small piece of code that tells TikTok what people do on your site).
— They found the 'Complete Payment' event wasn't firing on the thank-you page.
— Next, they reinstalled it and tested with TikTok's Pixel Helper tool.

Within a week the same ads reported 19 purchases. The sales were always there, TikTok just couldn't see them.

So before blaming your ads, check that your pixel is actually reporting.

Try this: visit your own checkout and watch the events fire in Events Manager. Don't worry, it's quick.