Best of the inbox: the sunset policy that RAISED open rate

Best of the inbox: the sunset policy that RAISED open rate
Deleting subscribers feels like deleting money. One case shows the deliverability dividend in hard numbers.

🚀 Deliverability
— Suppressed 31% of the list, opens jumped from 14% to 26% — They sunset anyone with zero opens in 120 days after a 3-email win-back (which reactivated 4%). Worth your time: the inbox-placement gain is the real prize — Gmail tab placement improved because the dead weight stopped dragging engagement signals.
— Revenue held flat — Despite a third fewer recipients, total affiliate revenue didn't drop, because the dead segment wasn't buying anyway.

Made the cut for pairing the scary number (31% gone) with the reassuring one (revenue flat).

Saved you ~90 minutes and the nerve to actually prune.