The day 'broad' beat a carefully built audience
Let's bust a myth with real numbers. A pet brand built a tight audience: dog owners, 25-34, 3 specific interests stacked together. It reached only 80,000 people and sales came in at $16 each.
— Next, they tried a broad audience: just their country, ages 18-55, no interests at all.
— They let TikTok's system find buyers using the pixel data.
Broad reached 4 million and sales dropped to $9 each over 10 days.
Why? TikTok already knows who buys, narrowing too hard ties its hands.
Don't worry if 'broad' feels scary, the system is doing the targeting for you.
Try this: run one broad ad group next to your narrow one and compare after a week.
Spark Code Basics
@SparkCodeBasics
The day 'broad' beat a carefully built audience
Этот пост опубликован в Telegram-канале Spark Code Basics. Подписаться можно по ссылке: @SparkCodeBasics.