Watch Time Heresy
Watch Time Heresy
@WatchTimeHeresy

Same script, two edits: the faster cut got 31% more average view duration. The script never changed.

Same script, two edits: the faster cut got 31% more average view duration. The script never changed.
We didn't add information. We removed dead air, front-loaded the conclusion, and killed the "so basically" connective tissue. 14 minutes became 9.
Proof that pacing, not content, owns the retention curve. The "add more value" crowd would've made it longer and lost everyone.
Content is the floor. Pacing is the ceiling. Fight me.
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