Restructuring a portfolio by outcome lifted close rate from 14% to 31%

Restructuring a portfolio by outcome lifted close rate from 14% to 31%
A creator's portfolio was 18 clips sorted by date. Pretty, but buyers couldn't tell what they'd get. We restructured it into a 3-section template.

The structure:
— Section 1: "Results" — 4 clips with the metric on screen ("2.1% CTR", "3.4x ROAS")
— Section 2: "By format" — testimonial, unboxing, problem/solution, founder story
— Section 3: "By vertical" — beauty, supplements, apps

We tracked 35 sales calls before and after. Close rate moved from 14% to 31% on the same traffic. Buyers self-selected the relevant section and asked sharper questions.

Save the 3-section layout. Lead with outcomes, not chronology.