How a 3-tier rate card raised average deal size 41%
A creator I onboarded sent one flat price ($250/video) and closed maybe 1 in 5. We rebuilt her pricing into a standard 3-tier card and ran it for 60 days.
The template:
— Tier 1 Raw: 1 video, no edit, no usage rights — $300
— Tier 2 Standard: 1 video, edited, 30-day paid usage — $550
— Tier 3 Bundle: 3 videos, edited, 90-day usage, 2 hooks each — $1,400
Result across 22 quotes: 64% chose Tier 2, 18% chose Tier 3. Average deal moved from $250 to $352. Same inbound volume.
Save this 3-tier structure. Anchor high, make the middle the obvious pick, never quote a single number again.
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How a 3-tier rate card raised average deal size 41%
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