A 4-line outreach script that hit a 22% reply rate

A 4-line outreach script that hit a 22% reply rate
We A/B tested two cold scripts to 200 brands (100 each) over three weeks. The long, flattering version got 6% replies. The 4-line version got 22%.

The winning template:
— Line 1: "Saw you're running [specific ad] — the hook drops off at second 3."
— Line 2: "I make UGC for [their category]; here are 2 examples: [link]."
— Line 3: "Want 3 hook variants for that exact ad? Flat $X."
— Line 4: "Yes or not now?"

Specific observation, proof, concrete offer, binary close. No "hope you're well."

Save the 4 lines. Rinse and repeat across your prospect list.