Case: A creative handoff SOP that killed 40% of design rework
Design was redoing 4 of every 10 ad creatives because buyers requested changes after delivery. Root cause: briefs arrived verbally. The fix was a one-page handoff with a definition-of-done.
Run this whenever a buyer requests new creatives.
Stage 1 — Brief (Owner: media buyer)
☐ Offer, angle, and 1 proven reference attached
☐ Format list named (1:1, 9:16, static, video)
☐ Mandatory text/legal disclaimer pasted in
Stage 2 — Build (Owner: designer)
☐ All formats in one shared folder
☐ File names follow offer_angle_format_v1
Stage 3 — Accept (Owner: media buyer)
☐ Checked against brief within 24h
☐ Approved or one consolidated revision list sent
Trigger: creative request opened.
Done-when: buyer ticks 'approved' in the ticket.
Result: rework dropped from 40% to 9% over 6 weeks. Designer reclaimed ~6 hours/week.
Save this. Run it every time.
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Case: A creative handoff SOP that killed 40% of design rework
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