SOP: Asking for a payout bump

SOP: Asking for a payout bump
Run this whenever an offer proves out and you want a higher rate.

Stage 1 — Build the case
— ☐ Account manager pulls 14 days: volume, quality score, and any KPI the advertiser cares about (e.g. retention, deposit rate)
— ☐ Analyst confirms your lead quality beats the advertiser's average, with numbers

Stage 2 — Frame the ask
— ☐ Account manager states the exact new rate and the volume you'll commit at it
— ☐ Account manager prepares one fallback: a tiered bump tied to volume

Stage 3 — Send + track
— ☐ Account manager sends the request with the data attached, never a bare "can we get more?"
— ☐ Ops lead logs the ask and sets a 5-day follow-up

Owner: Account manager (ask), Analyst (proof)
Trigger: Offer is proven and stable
Done-when: A data-backed request with a fallback is sent and follow-up is scheduled.

Leverage is quality you can prove. Save this. Run it every time.