Case: A creative handoff SOP that killed 40% of design rework

Case: A creative handoff SOP that killed 40% of design rework

Design was redoing 4 of every 10 ad creatives because buyers requested changes after delivery. Root cause: briefs arrived verbally. The fix was a one-page handoff with a definition-of-done.

Run this whenever a buyer requests new creatives.

Stage 1 — Brief (Owner: media buyer)
☐ Offer, angle, and 1 proven reference attached
☐ Format list named (1:1, 9:16, static, video)
☐ Mandatory text/legal disclaimer pasted in

Stage 2 — Build (Owner: designer)
☐ All formats in one shared folder
☐ File names follow offer_angle_format_v1

Stage 3 — Accept (Owner: media buyer)
☐ Checked against brief within 24h
☐ Approved or one consolidated revision list sent

Trigger: creative request opened.
Done-when: buyer ticks 'approved' in the ticket.

Result: rework dropped from 40% to 9% over 6 weeks. Designer reclaimed ~6 hours/week.

Save this. Run it every time.