How 8 creatives beat 2 perfect ones

How 8 creatives beat 2 perfect ones

Here's a case about quantity. A clothing seller poured days into 2 'perfect' videos. Both got expensive clicks, around $0.90.

— First, a friend told her to make 8 rough videos instead, filmed on her phone.
— Next, she put all 8 in one ad group and let TikTok pick winners.
— After 4 days, 2 of the 8 clearly won, with clicks at $0.38.

Why? You can't guess which video TikTok's audience loves, you have to let them vote.

The lesson: more honest attempts beat fewer polished ones.

Try this: make 5 simple videos this week, even shaky ones. Don't worry about perfect, worry about enough to test.