Optimizing for value, not just count Most beginners optimize for 'a purchase' — any purchase. But a 200-dollar order and a 20-dollar order count the same. Let's go one level deeper. Value-based optimi…
Why your pixel might be double-counting If you ever run the browser pixel and the server-side Events API together, you can accidentally count one sale twice. Let's prevent that. The fix is called even…
Two jobs your ad must do, in order Let's separate two things beginners blur together: stopping the scroll and earning the action. Think of every ad as a two-part relay. — Job one (the thumb-stop): get…
The edit that secretly restarts everything Here's a sneaky one that quietly wastes budget. Editing a live ad group can reset its learning phase. Learning phase = the early window where TikTok figures …
Testing creatives without confusing yourself Let's talk about how to actually learn from a test, not just gather random numbers. The golden rule: change one thing at a time. This is called isolating t…
Make the dashboard speak your language The default report columns aren't built for you. Let's fix that so the numbers stop hiding. The dashboard = the table of results in Ads Manager, and you can choo…
