Selling on trailing-12 instead of last-3-annualized cost one owner $140K.
Newsletter business: $9K/mo trailing-12 average, but the last quarter was running $14K/mo after a sponsorship deal landed.
Broker listed on the 12-month average × 34x = $367K. Buyer happily paid, then pocketed a run-rate worth $571K.
Growing businesses should never be priced on a backward-looking average. Annualize the current trend or you're gifting upside.
Which window do you list on — and why are you wrong?
Sell It Already
@SellItAlready
Selling on trailing-12 instead of last-3-annualized cost one owner $140K.
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