The 4-question quiz that doubled my weight-loss CVR

The 4-question quiz that doubled my weight-loss CVR
Trench note: ran a tired Garcinia angle straight to advertorial. Flat 1.1% on native, GEO US, female 45+.

Swapped the advertorial for a 4-question quiz pre-lander. "Is your stalled weight-loss hormonal or dietary?" Q1 age, Q2 belly vs hips, Q3 sleep, Q4 cravings. Every answer routes to the same offer but the reader self-diagnoses first.

Result over 11 days, same creatives, same traffic source:
— CVR 1.1% to 2.4%
— EPC $0.31 to $0.66
— Time-on-page up ~40 sec

The quiz didn't sell harder. It made them commit to a problem before I pitched the solution. Sunk-cost on 4 clicks.

Frame the angle as self-discovery, not a claim. Go test it.