Make one ingredient the hero, kill the kitchen-sink list

Make one ingredient the hero, kill the kitchen-sink list
Nutra offers with a 14-ingredient blend tank cold because a list has no story. Pick ONE hero ingredient and build the whole angle around it.
Why single-ingredient angles win cold:
— A list is a spec sheet; one ingredient is a discovery ("the [plant] that...").
— Easier curiosity gap, easier to make sound proprietary/rare.
— Easier for the buyer to repeat to themselves and to a friend = word of mouth.
The other 13 ingredients still go on the label and the offer page. They just don't carry the ad. One hero, one story, one click.
Go test it.