Trench note: when you reveal price decides everything

Trench note: when you reveal price decides everything
Price-reveal timing on a nutra funnel is a lever almost nobody tests deliberately.
Three positions, three buyers:
— Price on the ad/early = filters hard, cheaper traffic, lower volume. Good for warm/retargeting.
— Price after the mechanism + proof = the classic, works on most cold native.
— Price only after the quiz "result" = highest commitment, but you eat more page cost per buyer.
Reveal too early on cold traffic and you lose curiosity. Reveal too late and you feel like a bait-and-switch. The mechanism block is the natural place — they understand value right before they see cost.
Go test it.