Your dayparting is wrong because you're reading click time. Most buyers cut hours by when clicks come in. Dead wrong. Clicks at 9pm → conversions land 1am after the user 'sleeps on it.' Cut 9pm and yo…
Winner found. Duplicate or raise budget? Here's my call: Raise budget on the existing ad set → keeps learning data, but the algo re-enters a mini-learning wobble every big bump. Duplicate → fresh lear…
The 20% scaling rule is a lie they sold you. Everyone parrots 'raise budget 20% every 3 days.' On a stable campaign that's leaving money rotting. What actually matters: how deep your audience is, not …
3am, woke up to a blown daily, here's why: Overnight my CPA crept from $22 to $38 and I didn't catch it → cap drift. The trap: you watch CPA as one number. It's two trends fighting — early-day cheap c…
A killed campaign isn't dead data — mine it Most buyers kill a loser and move on. Waste. That corpse holds your next winner. Before you archive: — Pull the top 3 placements/audiences that DID convert …
Build guardrail rules so 3am doesn't gut you You sleep, a creative goes rogue, $400 gone by morning. Stop babysitting — set automated kill rails: — Rule: ad set spends 2x payout with 0 conversions → a…
